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 About Us 

Who we are.
What w
e do.
How we can help you.

Aventido Ltd

Aventido is a value-added distributor, offering cutting-edge services to our clients, from distribution to marketing and PR. We are passionate about Assistive Technology, and since 2016, we've helped over 500,000 people gain access to life-changing technology. We combine creativity, experience, insight, and fresh ideas to deliver innovative and effective marketing, branding, and PR in the Assistive Technology sector.

We believe in developing integrated and innovative marketing solutions that add value and answer our clients' briefs and objectives, based upon insight, creativity and the combination of marketing disciplines, ensuring coverage across all media that delivers results and optimises their return on investment.

When it comes to product development, we can deliver first-hand knowledge, insights and creativity based on over 40 years of experience of industry needs and wants, and how these benefit the individual.

Founded by Matt and Antony in 2016 with the underlying Win/Win Principle: we believe in what we do, and who we work with, and we benefit only if we deliver. Since then, creative thinking, design, and application has supported our international client base to deliver successful marketing and PR strategies and market growth in the UK and overseas.

In a nutshell, we work with people, products and organisations we believe in, and that we believe we can help. Through our networks we connect disability professionals with the solutions that support individuals and change lives in education and the workplace.

Meet the Team

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Antony Ruck

Chief Executive Officer

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Matt Dean

Chief Operating Officer


Lori Mercier

Director of Business Development


Nadine Farris

Commercial Manager

Product Specialists

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Sam Cock

Product Specialist

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Ryan Peacock

Product Specialist

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Mary Wilcox

Product Specialist

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James Wright

Product Specialist


Rosie Farthing

Product Specialist

Marketing Team


Liz Giordimaina

Head of Marketing


Hannah Maries

Marketing Executive

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