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Strategic growth at Aventido

Updated: Jan 27, 2022

Lori Mercier joins the team as Business Development Director

Aventido is a team of business leaders and product experts offering vendors consultancy, PR, marketing and full distribution capabilities within the Assistive Technology and SEN Sectors. They are uniquely positioned to offer clients in-depth insight on the marketplace and deliver commercial growth through strategic focused communications and activities. The team combine creativity, experience, insight and fresh ideas to deliver innovative and effective marketing, branding and PR in the Assistive Technology sector.

As Business Development Director, Lori will be responsible for helping to scale the business channels by strategically identifying and building new commercial opportunities and leveraging Aventido key strengths within the market.

Lori says "It is an incredibly exciting time to be joining Aventido. Over the past 3+ years, founders Antony Ruck and Matt Dean have launched, developed, and established an incredible business serving, supporting, and selling into the Assistive Technology sector. I have (and have always had) so much respect for Antony and Matt and now I am extremely honored and thrilled to work with them by strategically expanding the product portfolio and reseller reach in the UK and Europe.”

Aventido founders Antony and Matt are thrilled to welcome Lori to the senior management team. "In addition to her 25+ years hands-on experience working with vendors and the channel, Lori has established strong relationships throughout the AT and Education market which will facilitate a quick integration into our business. We're delighted to have her on board!”

For further information please contact

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